Delivery Franchises - delivered digitally
InXpress is a shipping 'aggregator' - delivering value to SME's through consolidating and negotiating volume deals with the likes of DHL and UPS (Interestingly, they are the 2nd largest DHL customer in the US after the military!) A franchise model in 14 countries with around 300 franchisees - they plan to double in size. To do that they needed a smart digital partner that delivers as well as they do.
increase in organic traffic
increase in conversions
Better 'glocal' marketing
A single, central web-system allows the creation and management of each and every unique franchisee website, allowing for bespoke content optimisation that can generate local search visibility. Tailored data-capture and lead generation services work alongside digital marketing services that allows each franchise owner to build and grow their own operation.
We also created what we call 'The Dashboard' - an online community for the franchises to share best practice, get access to business events and download from a library of useful resources. It's also a great platform for the InXpress Business Coaches to mentor the franchises.
And to keep it competitive - we've even got a Franchise leaderboard!
Better service experience
We're continuing to work with InXpress both via the group on content optimisation as well as on additional business-critical digital systems and platforms - partnering with them to bring the very best experience to each and every web service.