The Internet is being taken over by a different content item and it’s not what you might think.

The internet is the first port of call for finding out information on everything ever! It has been for years, and that’s why everybody loves it. It is easy to find out information wherever you are, whenever you need it. Long gone are the days when you’d get out your encyclopaedia to find out when Caesar was at the fore of the Roman Empire – it’s even decades since you’d fire up Encarta on your Windows 95 machine to find out what made Shakespeare tick.

Everything took an age to find out – and my point is that exactly. Since it hasn’t taken a stone age to find out about Napoleons eye in our encyclopaedias, and we don’t have to break our backs lugging these things from our libraries, we expect to know everything by yesterday. This is where you really have to think about your content marketing and how to best sell and explain yourself. We are a lazy breed now that demand to know everything instantly, or we simply aren’t interested.

This blog post in itself is a bit of a contradiction, but stick with me. Video is key to your content marketing and is the best way to engage your audience, keep them watching, and tell them something instantaneously without hassle. (Provided they have a good internet connection!)

We all know that video is now an internet stalwart – it’s not going anywhere any time soon, apart from even further up. The average internet user spends 88% more time on a website with video[1] and 64% of consumers are more likely to buy a product after watching a video about it[2].

With video being so popular and affordable more people are using it and reaping the benefits. We have extensive experience in video production, and as a full service digital agency, we really understand how to utilise video to our clients’ benefits. The proof is in the pudding – just look at our homepage – the use of video on a landing page can increase conversions by 80%[3] allowing you to meet your audience instantaneously and show them what you are about.

A study by Dr James McQuivey, Forrester, has shown than 1.8 million words is the value of a one minute video – this content item is clearly king of the web. Please visit our video page to see what we do, or get in touch with me or the team for some advice on how we can help you. We’re passionate about what we do and our video service is going from strength to strength.

[1] Mist media

[2] comScore

[3] Unbounce